IMC is different from mass marketing because ________. A) IMC ...

[vHAUNG6011]

IMC is different from mass marketing because ________.
 
  A) IMC targets mass audiences using databases
  B) mass marketing favors the use of new media
  C) IMC practitioners emphasize customer-preferred media
  D) A and B
  E) A and C

Question 2

An indication that consumer-focused marketing is influencing public relations is ________.
 
  A) the growing number of mergers of advertising and public relations agencies
  B) the decline in the growth of public relations
  C) the increasing sophistication of marketing public relations
  D) A and B
  E) A and C

[duy1981999]

Answer to Question 1

Answer: C

Answer to Question 2

Answer: E

[vHAUNG6011]

TYSM

[rachel]

Thanks for the timely response, appreciate it