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Author Question: IMC is different from mass marketing because ________. A) IMC targets mass audiences using ... (Read 57 times)

vHAUNG6011

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on: Aug 11, 2018
IMC is different from mass marketing because ________.
 
  A) IMC targets mass audiences using databases
  B) mass marketing favors the use of new media
  C) IMC practitioners emphasize customer-preferred media
  D) A and B
  E) A and C

Question 2

An indication that consumer-focused marketing is influencing public relations is ________.
 
  A) the growing number of mergers of advertising and public relations agencies
  B) the decline in the growth of public relations
  C) the increasing sophistication of marketing public relations
  D) A and B
  E) A and C


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duy1981999

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: E


vHAUNG6011

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  • Posts: 514
Reply 2 on: Aug 11, 2018
Excellent

vickybb89

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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