Author Question: IMC is different from mass marketing because ________. A) IMC targets mass audiences using ... (Read 29 times)

vHAUNG6011 · **on:** Aug 11, 2018

IMC is different from mass marketing because ________.

A) IMC targets mass audiences using databases
B) mass marketing favors the use of new media
C) IMC practitioners emphasize customer-preferred media
D) A and B
E) A and C

Question 2

An indication that consumer-focused marketing is influencing public relations is ________.

A) the growing number of mergers of advertising and public relations agencies
B) the decline in the growth of public relations
C) the increasing sophistication of marketing public relations
D) A and B
E) A and C