Author Question: The primary purpose of viral marketing is to A) stimulate impulse purchases or downloads. B) ... (Read 76 times)

jasdeep_brar · **on:** Aug 11, 2018

The primary purpose of viral marketing is to

A) stimulate impulse purchases or downloads.
B) entertain people.
C) get worldwide attention for CEO.
D) make a political statement.
E) join a cause.

Question 2

Corporations should participate in corporate philanthropy in order to build all EXCEPT their

A) business.
B) publicity.
C) brand equity.
D) stakeholder relations.
E) All of the above.