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Author Question: Advertising equivalency may is not always a reliable measurement tool because A) management ... (Read 14 times)

SO00

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on: Aug 11, 2018
Advertising equivalency may is not always a reliable measurement tool because
 
  A) management limits available advertising dollars.
  B) Publicity and advertising are very different things.
  C) News stories carry greater credibility than advertisements.
  D) Both B and C.
  E) none of the above

Question 2

Advertising equivalency as a means to measure the value of publicity is controversial
 
  Indicate whether this statement is true or false.


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jackie

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: D

Answer to Question 2

TRUE


SO00

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Reply 2 on: Aug 11, 2018
Thanks for the timely response, appreciate it

FergA

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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