Author Question: The theory that says people use the mass media for a variety of purposes in known as A) two-way ... (Read 22 times)

pepyto

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The theory that says people use the mass media for a variety of purposes in known as
 
  A) two-way symmetrical communication.
  B) two-step flow.
  C) management by objective.
  D) uses and gratifications.
  E) spiral of silence.

Question 2

Which of the following is a key objective for communicating a message?
 
  A) message exposure
  B) accurate dissemination of the message
  C) acceptance of the message
  D) attitude change
  E) all of the above


IAPPLET

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Answer to Question 1

Answer: D

Answer to Question 2

Answer: E



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