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Author Question: The theory that says people use the mass media for a variety of purposes in known as A) two-way ... (Read 48 times)

pepyto

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on: Aug 11, 2018
The theory that says people use the mass media for a variety of purposes in known as
 
  A) two-way symmetrical communication.
  B) two-step flow.
  C) management by objective.
  D) uses and gratifications.
  E) spiral of silence.

Question 2

Which of the following is a key objective for communicating a message?
 
  A) message exposure
  B) accurate dissemination of the message
  C) acceptance of the message
  D) attitude change
  E) all of the above
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
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IAPPLET

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: E


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