This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is public relations referred to as the fifth P of marketing strategy? A) It provides ... (Read 523 times)

Shelles

  • Hero Member
  • *****
  • Posts: 582
on: Aug 11, 2018
Why is public relations referred to as the fifth P of marketing strategy?
 
  A) It provides third-party endorsements.
  B) It serves the public interest and generates public goods.
  C) Public relations can help pull the company into the market.
  D) It refers to audiences as publics rather than consumers.
  E) Public relations is a management process.

Question 2

Considering the relationship between public relations and advertising, which of the following is most true?
 
  A) Advertising is paid time and space, while public relations material is often dictated by
  media gatekeepers.
  B) Advertising is addressed to external audiences only.
  C) Public relations is narrower in scope.
  D) Advertising is usually more costly.
  E) Public relations does not support advertising campaigns.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Aug 11, 2018
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


Shelles

  • Member
  • Posts: 582
Reply 2 on: Aug 11, 2018
Gracias!

Mochi

  • Member
  • Posts: 300
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Booker T. Washington in his office at Tuskegee Institute, 1900. Washington chose a policy of accommo Booker T. Washington in his office at Tuskegee Institute, 1900. Washington chose a policy of accommo
Comparison of Principles of Abstinence-Only and Comprehensive Sex Education in the Public School Sys Comparison of Principles of Abstinence-Only and Comprehensive Sex Education in the Public School Sys
Propaganda to influence public opinion surrounds us, but most propaganda is covert, difficult to ... Propaganda to influence public opinion surrounds us, but most propaganda is covert, difficult to ...
Four ways of thinking about the relations among the perception of emotion-inducing stimuli, the ... Four ways of thinking about the relations among the perception of emotion-inducing stimuli, the ...
Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ... Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ...
Public Speaking: Strategies for Success, 9th Public Speaking: Strategies for Success, 9th
Video: Inflammation and Fever

For a complete list of videos, visit our video library