This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is public relations referred to as the fifth P of marketing strategy? A) It provides ... (Read 495 times)

Shelles

  • Hero Member
  • *****
  • Posts: 582
on: Aug 11, 2018
Why is public relations referred to as the fifth P of marketing strategy?
 
  A) It provides third-party endorsements.
  B) It serves the public interest and generates public goods.
  C) Public relations can help pull the company into the market.
  D) It refers to audiences as publics rather than consumers.
  E) Public relations is a management process.

Question 2

Considering the relationship between public relations and advertising, which of the following is most true?
 
  A) Advertising is paid time and space, while public relations material is often dictated by
  media gatekeepers.
  B) Advertising is addressed to external audiences only.
  C) Public relations is narrower in scope.
  D) Advertising is usually more costly.
  E) Public relations does not support advertising campaigns.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Aug 11, 2018
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


Shelles

  • Member
  • Posts: 582
Reply 2 on: Aug 11, 2018
Great answer, keep it coming :)

31809pancho

  • Member
  • Posts: 317
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Bufo marinus in the Philippines are referred to as 'Kamprag', a bastardization of 'Am Bufo marinus in the Philippines are referred to as 'Kamprag', a bastardization of 'Am
W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ... W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ...
Relations Between Iconic Memory, Short-Term Memory, and Long-Term Memory Relations Between Iconic Memory, Short-Term Memory, and Long-Term Memory
Fermentations use a common strategy to regenerate oxidized NAD+ Fermentations use a common strategy to regenerate oxidized NAD+
Public Speaking Guidebook Public Speaking Guidebook
The bacterium Escherichia coli is commonly referred to as E. coli. Seen here with multiple flagella The bacterium Escherichia coli is commonly referred to as E. coli. Seen here with multiple flagella
Video: Deglutition

For a complete list of videos, visit our video library