Author Question: These are people who engage in word-of-mouth communication and whose information is reliable and ... (Read 26 times)

arivle123

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These are people who engage in word-of-mouth communication and whose information is reliable and practical.
 
  A) advocates
  B) managers
  C) celebrities
  D) influencers
  E) stakeholders

Question 2

Which is not one of Sernovitz's 5Ts for word-of-mouth marketing?
 
  A) talkers
  B) topics
  C) tools
  D) training
  E) tracking



zenzy

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Answer to Question 1

Answer: D

Answer to Question 2

Answer: D



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