Answer to Question 1
The five key elements are planning, research, communication, measurement
and evaluation. The process is considered iterative because it is not a linear process. Instead it
calls for frequent analysis and at times repetition of steps to reach the desired outcome
Answer to Question 2
Primary research is the research conducted by the public relations
practitioner(s). Secondary research is that which has been previously published by another
source. I would start by using secondary research, such as sales reports and mass media
publications from previous years to gather statistics. Then, I would conduct primary research
using a focus group to gain consumer comments and a survey to collect a broad range of data.
Should more information be needed, I would follow up with one-on-one interviews of those who
participated in the focus group for clarification.
In this 1921 photo of a one-room schoolhouse in Marey, West Virginia, you can see how public ...
The respiratory system and the process of gas exchange.
Storm Surge Formation Process
Steps in the process of translation (Part 2)
Major bone (tan) and cartilage (light blue) elements of the human skeleton. Inset shows regions of v
Mutations in cis-regulatory elements of Ultrabithorax cause homeotic transformations