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Author Question: What are the five key elements to the iterative process of public relations and why are they ... (Read 29 times)

APUS57

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on: Aug 11, 2018
What are the five key elements to the iterative process of public relations and why are they considered iterative?
 
  What will be an ideal response?

Question 2

Johnson & Johnson is looking to collect data regarding consumer perceptions of the company. How would you use both primary and secondary research to gain the information they are seeking?
 
  What will be an ideal response?


lucas dlamini

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Reply #1 on: Aug 11, 2018
Answer to Question 1

The five key elements are planning, research, communication, measurement
and evaluation. The process is considered iterative because it is not a linear process. Instead it
calls for frequent analysis and at times repetition of steps to reach the desired outcome

Answer to Question 2

Primary research is the research conducted by the public relations
practitioner(s). Secondary research is that which has been previously published by another
source. I would start by using secondary research, such as sales reports and mass media
publications from previous years to gather statistics. Then, I would conduct primary research
using a focus group to gain consumer comments and a survey to collect a broad range of data.
Should more information be needed, I would follow up with one-on-one interviews of those who
participated in the focus group for clarification.


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APUS57

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Reply #2 on: Aug 11, 2018
TY


lucas dlamini

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Reply #3 on: Aug 11, 2018
You're welcome


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