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Author Question: Which of the following is addressed by market positioning? a. The characteristics which would be ... (Read 109 times)

rl

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on: Aug 21, 2018
Which of the following is addressed by market positioning?
 a. The characteristics which would be useful in creating a subgroup that could benefit from using a particular product.
 b. The resources that are required to get a product to market.
 c. The way that customers perceive a product relative to other similar products.
 d. Brand loyalty and familiarity which will keep consumers from trying a new product.

Question 2

To select a market segment that will need, want, or demand the product that is offered is the goal of:
 a. target marketing.
 b. market research.
 c. marketing segmentation.
 d. market positioning.


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pangili4

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Reply #1 on: Aug 21, 2018
Answer to Question 1

c

Answer to Question 2

a


rl

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Reply #2 on: Aug 21, 2018
TY


pangili4

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Reply #3 on: Aug 21, 2018
You're welcome


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