This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is addressed by market positioning? a. The characteristics which would be ... (Read 108 times)

rl

  • Hero Member
  • *****
  • Posts: 579
Which of the following is addressed by market positioning?
 a. The characteristics which would be useful in creating a subgroup that could benefit from using a particular product.
 b. The resources that are required to get a product to market.
 c. The way that customers perceive a product relative to other similar products.
 d. Brand loyalty and familiarity which will keep consumers from trying a new product.

Question 2

To select a market segment that will need, want, or demand the product that is offered is the goal of:
 a. target marketing.
 b. market research.
 c. marketing segmentation.
 d. market positioning.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pangili4

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

c

Answer to Question 2

a





 

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

For a complete list of videos, visit our video library