This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is addressed by market positioning? a. The characteristics which would be ... (Read 105 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Aug 21, 2018
Which of the following is addressed by market positioning?
 a. The characteristics which would be useful in creating a subgroup that could benefit from using a particular product.
 b. The resources that are required to get a product to market.
 c. The way that customers perceive a product relative to other similar products.
 d. Brand loyalty and familiarity which will keep consumers from trying a new product.

Question 2

To select a market segment that will need, want, or demand the product that is offered is the goal of:
 a. target marketing.
 b. market research.
 c. marketing segmentation.
 d. market positioning.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pangili4

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Aug 21, 2018
Answer to Question 1

c

Answer to Question 2

a


rl

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Aug 21, 2018
TY


pangili4

  • Sr. Member
  • ****
  • Posts: 346
Reply #3 on: Aug 21, 2018
You're welcome


« previous next »
 

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Characteristics of burns by depth of thermal injury Characteristics of burns by depth of thermal injury
Characteristics of an effective leader Characteristics of an effective leader
Characteristics of Sound: Frequency and Amplitude Characteristics of Sound: Frequency and Amplitude
Reconstruction Drawing of Trajan's Market Reconstruction Drawing of Trajan's Market
Positioning the client Positioning the client
Characteristics of the Solstices and Equinoxes Characteristics of the Solstices and Equinoxes
Video: Monohybrid crosses

For a complete list of videos, visit our video library