This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is addressed by market positioning? a. The characteristics which would be ... (Read 86 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Aug 21, 2018
Which of the following is addressed by market positioning?
 a. The characteristics which would be useful in creating a subgroup that could benefit from using a particular product.
 b. The resources that are required to get a product to market.
 c. The way that customers perceive a product relative to other similar products.
 d. Brand loyalty and familiarity which will keep consumers from trying a new product.

Question 2

To select a market segment that will need, want, or demand the product that is offered is the goal of:
 a. target marketing.
 b. market research.
 c. marketing segmentation.
 d. market positioning.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pangili4

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Aug 21, 2018
Answer to Question 1

c

Answer to Question 2

a


rl

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Aug 21, 2018
TY


pangili4

  • Sr. Member
  • ****
  • Posts: 346
Reply #3 on: Aug 21, 2018
You're welcome


« previous next »
 

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Global positioning systems determine latitude, longitude, and altitude by measuring the distance fro Global positioning systems determine latitude, longitude, and altitude by measuring the distance fro
Locations and Response Characteristics of Photoreceptors Locations and Response Characteristics of Photoreceptors
Testing the Chemical Characteristics of Urine with Reagent Strips Testing the Chemical Characteristics of Urine with Reagent Strips
Reconstruction Drawing of Trajan's Market Reconstruction Drawing of Trajan's Market
Typical characteristics of r-selected and k-selected species Typical characteristics of r-selected and k-selected species
Stock Market Tracks Growth in GDP Stock Market Tracks Growth in GDP
Video: What are Strong & Weak Acids and How they're different?

For a complete list of videos, visit our video library