The American Marketing Association (AMA) has over 40,000 members ...

[cmoore54]

The American Marketing Association (AMA) has over 40,000 members worldwide, in more than 80 countries, with nearly 400 chapters throughout North America and Canada. The AMA serves all levels of marketing practitioners, including fashion marketing professionals.
  According to the web site, what is the threefold mission of the AMA?
  An advertisement for a line of mens suits claims that they were made of ''the finest materials'' by ''leading Italian tailors.'' In fact, the suits were cheaply made in Mexico. How has this advertisement violated the code of ethics a marketer should follow in the area of promotions, as described on the AMAs site?

Question 2

Which type of pricing follows the fashion cycle?
 
  a. Cost-oriented pricing c. Demand-oriented pricing
  b. Price discounting d. All types of pricing follow the fashioncycle

[Expo]

Answer to Question 1

The primary roles of the AMA are to (1) always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers; (2) empower marketers through information, education, relationships, and resources that will enrich their professional development and careers; and (3) advance the thought, application, and ethical practice of marketing.
In the area of promotions, a marketer should avoid false and misleading advertising; reject high-pressure manipulations or misleading sales tactics; and avoid sales promotions that use deception or manipulation. The ad appears to false and misleading, thus violating the AMAs standards.

Answer to Question 2

c