Question 1
A sales manager pays a bonus to new trainees when they develop a good sales prospectus. Later, after the trainees have completed two months of training, the manager pays a bonus only for an actual sale. Which of the following is the manager using to improve the productivity of sales trainees?
◦ Variable-ratio reinforcement
◦ Negative reinforcement
◦ Shaping
◦ Modeling
Question 2
According to the definition of learning, how could a researcher ever show that cognitive learning had taken place in a subject?
◦ By measuring the brainwave pattern of the subject
◦ By relying upon intuitive feel for the amount of leaning the subject had experienced
◦ By removing the conditioned stimulus
◦ By measuring a behavioral change that could directly be tied to a previous experience