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Author Question: Which type of psychographic study places a large sample of respondents into homogeneous groups based ... (Read 65 times)

cagreen833

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on: Jun 4, 2019

Question 1

Many people assume that personality must be related to consumer behavior. Knowing a customer's personality profile should help predict what she or he will buy, and how decisions will be made in the marketplace. Researchers, however, have been frustrated in their search for a unified theory of personality that would explain consumer behavior. Use trait theory to explain why this is so.

Question 2

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?
◦ Product-specific profile
◦ Product-specific segmentation
◦ Lifestyle profile
◦ General lifestyle segmentation
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by cagreen833 on Jun 4, 2019

ecabral0

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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cagreen833

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Reply 2 on: Jun 4, 2019
Excellent

marict

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Reply 3 on: Yesterday
Wow, this really help

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