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Author Question: Which type of psychographic study places a large sample of respondents into homogeneous groups based ... (Read 40 times)

cagreen833

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Question 1

Many people assume that personality must be related to consumer behavior. Knowing a customer's personality profile should help predict what she or he will buy, and how decisions will be made in the marketplace. Researchers, however, have been frustrated in their search for a unified theory of personality that would explain consumer behavior. Use trait theory to explain why this is so.

Question 2

Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?
◦ Product-specific profile
◦ Product-specific segmentation
◦ Lifestyle profile
◦ General lifestyle segmentation


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Marked as best answer by cagreen833 on Jun 4, 2019

ecabral0

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cagreen833

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Reply 2 on: Jun 4, 2019
:D TYSM


sultana.d

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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