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Author Question: The success of ________ hinges on the marketer's ability to convince the consumer to consider its ... (Read 63 times)

sdfghj

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on: Jun 4, 2019

Question 1

A bucket in consumer decision making is ________.
◦ cognitive
◦ affective
◦ habitual
◦ all of the above

Question 2

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.
◦ product locations
◦ identifying competitors
◦ exemplar products
◦ positioning strategy
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by sdfghj on Jun 4, 2019

IAPPLET

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Reply #1 on: Jun 4, 2019
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sdfghj

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Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)

helenmarkerine

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Reply 3 on: Yesterday
Wow, this really help

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