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Author Question: Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In ... (Read 56 times)

sabina

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Question 1

Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?
◦ Framing
◦ Post-purchase evaluation
◦ Inertia
◦ Feature creep

Question 2

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process in an example of ________.
◦ ineptness
◦ cognitive dissonance
◦ inertia
◦ brand loyalty


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Marked as best answer by sabina on Jun 4, 2019

InfiniteSteez

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