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Author Question: What is a major distinction between customers who purchase a product because they are brand loyal ... (Read 81 times)

ap345

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on: Jun 4, 2019

Question 1

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________.
◦ compensatory rule
◦ noncompensatory rule
◦ conjunctive rule
◦ habit decision rule

Question 2

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
◦ The social risk of the product
◦ Whether the customers hold a very positive or weak attitude toward the product
◦ Whether the purchase is made after a compensatory or noncompensatory decision process
◦ The cost of the product
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by ap345 on Jun 4, 2019

joshbk44

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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ap345

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Reply 2 on: Jun 4, 2019
YES! Correct, THANKS for helping me on my review

tkempin

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Reply 3 on: Yesterday
Excellent

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