Author Question: What is a major distinction between customers who purchase a product because they are brand loyal ... (Read 121 times)

ap345 · **on:** Jun 4, 2019

Question 1

Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________.
◦ compensatory rule
◦ noncompensatory rule
◦ conjunctive rule
◦ habit decision rule

Question 2

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
◦ The social risk of the product
◦ Whether the customers hold a very positive or weak attitude toward the product
◦ Whether the purchase is made after a compensatory or noncompensatory decision process
◦ The cost of the product

joshbk44 · **Reply #1 on:** Jun 4, 2019

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