Question 1
Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases.
◦ polymorphic
◦ monomorphic
◦ heterophilous
◦ generalized
Question 2
In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.
◦ node
◦ reference
◦ impression
◦ connection