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Author Question: In advertising terms, a(n) ________ refers to a view or exposure to an advertising message. (Read 111 times)

vicky

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on: Jun 4, 2019

Question 1

Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases.
◦ polymorphic
◦ monomorphic
◦ heterophilous
◦ generalized

Question 2

In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.
◦ node
◦ reference
◦ impression
◦ connection
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by vicky on Jun 4, 2019

potomatos

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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vicky

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Reply #2 on: Jun 4, 2019
Thank you!


potomatos

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Reply #3 on: Jun 4, 2019
Always glad to help...


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