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Author Question: Name several sources available to CVBs when prospecting for clients. What will be an ideal response? (Read 23 times)

tth

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on: Sep 11, 2019

Question 1

What is meant by product differentiation in the airline industry?
 
  What will be an ideal response?

Question 2

Name several sources available to CVBs when prospecting for clients.
 
  What will be an ideal response?


billybob123

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Reply #1 on: Sep 11, 2019

Answer 1

Product differentiation occurs when consumers recognize unique qualities in one company's offerings and not in others. The company that obtains product differentiation can charge a higher price than those who do not.

Answer 2

Referrals from past and current customers
Business proposals from groups
MINT
Trade show attendance
Trade publications
Database marketing
Sales blitzes
Web sites


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