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Author Question: Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with ... (Read 37 times)

ETearle

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on: Dec 2, 2019
Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind. This type of strategy is referred to as GCCP (global consumer culture positioning).
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Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by ETearle on Dec 2, 2019

GCabra

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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ETearle

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Reply 2 on: Dec 2, 2019
YES! Correct, THANKS for helping me on my review

EAN94

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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