Author Question: Benetton's campaign portraying death-row inmates' perspectives on their lives along with personal ... (Read 16 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
Benetton's campaign portraying death-row inmates' perspectives on their lives along with personal statistics that include the type and date of murder and related sentence is an example of advocacy advertising.
 
 Indicate whether the statement is true or false

Question 2

Rene is watching television and sees an exciting ad of a new thriller movie by her favorite director. She fondly remembers the previous thriller movies of the director. Based on the memory, she believes that the upcoming movie is an homage to her favorite director's style and it would be a good movie to watch. In this scenario, Rene is _____.
 A) generating brand images
  B) creating cognitive reasoning
  C) generating a hypothesis
  D) facing pre-decision dissonance
  E) creating counterarguments



janieazgirl

  • Sr. Member
  • ****
  • Posts: 300
Answer to Question 1

T
Benetton is advocating a position against the death penalty in its advertisement. Thus, this is an example of advocacy advertising.

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

For a complete list of videos, visit our video library