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Author Question: Regarding customer satisfaction surveys: (Read 54 times)

Zoey63294

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on: Mar 30, 2020

Question 1

In addition to ongoing feedback processes, companies should consider:
◦ mystery shoppers.
◦ focus groups.
◦ explorer groups.
◦ All of the above.

Question 2

Regarding customer satisfaction surveys:
◦ should be administered to every customer or else the data will be distorted.
◦ the most important thing is what you do with customer responses.
◦ the more frequent the better.
◦ should be loosely worded so that the customer can express himself or herself.
Customer Service: Career Success Through Customer Loyalty ¦ Timm ¦ 6th Edition
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Marked as best answer by Zoey63294 on Mar 30, 2020

jomama

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Reply #1 on: Mar 30, 2020
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Zoey63294

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Reply 2 on: Mar 30, 2020
Great answer, keep it coming :)

covalentbond

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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