Question 1
________ is the activity in which managers think may resolve the problem.
◦ Choosing an alternative
◦ Selecting an action
◦ Planning actions
◦ Determine decision alternatives
Question 2
________ is the first step of the marketing research process.
◦ Establishing the need for marketing research
◦ Defining the problem
◦ Establishing the research objectives
◦ Determining methods of accessing data