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Author Question: ________ is the first step of the marketing research process. (Read 55 times)

Apple716

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Question 1

________ is the activity in which managers think may resolve the problem.
◦ Choosing an alternative
◦ Selecting an action
◦ Planning actions
◦ Determine decision alternatives

Question 2

________ is the first step of the marketing research process.
◦ Establishing the need for marketing research
◦ Defining the problem
◦ Establishing the research objectives
◦ Determining methods of accessing data


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Marked as best answer by Apple716 on Feb 10, 2022

reactx

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Apple716

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


bblaney

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Reply 3 on: Yesterday
Excellent

 

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