Studies examining the extent to which consumers are loyal to one ...

[desireelg_7]

Question 1

Secondary information is widespread and readily available; analyzing secondary data is almost always an important part of a marketing research project.
◦ true
◦ false

Question 2

Studies examining the extent to which consumers are loyal to one brand versus buying different brands are known as brand-switching studies.
◦ true
◦ false

[bainer89]

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[desireelg_7]

Thanks for the timely response, appreciate it

[Jossy]

YES! Correct, THANKS for helping me on my review