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Author Question: Marketing researchers describe measures in several different ways. Describe the three measures used ... (Read 55 times)

effaey

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on: Feb 10, 2022

Question 1

Marketing research relies heavily on measurement. Define measurement. Discuss the difference between objective measurement and subject measurement and an example of each type.

Question 2

Marketing researchers describe measures in several different ways. Describe the three measures used by SPSS: nominal, ordinal, and scale.
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by effaey on Feb 10, 2022

athenaheim

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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effaey

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Reply 2 on: Feb 10, 2022
:D TYSM

xiaomengxian

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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