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Author Question: Marketing researchers describe measures in several different ways. Describe the three measures used ... (Read 95 times)

effaey

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Question 1

Marketing research relies heavily on measurement. Define measurement. Discuss the difference between objective measurement and subject measurement and an example of each type.

Question 2

Marketing researchers describe measures in several different ways. Describe the three measures used by SPSS: nominal, ordinal, and scale.


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Marked as best answer by effaey on Feb 10, 2022

athenaheim

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effaey

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Reply 2 on: Feb 10, 2022
Gracias!


ebonylittles

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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