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Author Question: Researchers often use the ________ scale since the underlying belief is that knowledge of consumers' ... (Read 139 times)

hannahmadyronde

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on: Feb 10, 2022

Question 1

Researchers often desire to measure subjective properties, which cannot be directly observed because they are ________ such as a person's attitude or intentions.
◦ objective constructs
◦ subliminal constructs
◦ mental constructs
◦ distinct constructs

Question 2

Researchers often use the ________ scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just demographics, offers direction for marketing decisions.
◦ psychometric
◦ Likert
◦ semantic differential
◦ lifestyle inventory
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Marked as best answer by hannahmadyronde on Feb 10, 2022

khudija

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Reply #1 on: Feb 10, 2022
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hannahmadyronde

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Reply 2 on: Feb 10, 2022
Great answer, keep it coming :)

pratush dev

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Reply 3 on: Yesterday
Wow, this really help

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