Question 1
Trends and conditions in the business environment can be determined during what activity?
◦ Crafting a marketing strategy
◦ Evaluating competition
◦ Analyzing the external environment
◦ Reviewing performance
◦ Assessing opportunities and setting objectives
Question 2
Unlike surveys, focus groups ________.
◦ require knowledge of statistical techniques
◦ are not designed to collect statistics that represent a larger group
◦ fail to uncover issues that might require further study
◦ are not used to probe deeper into issues
◦ study people in their daily lives to learn about their needs, wants, and behaviors in real-life settings