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Author Question: Unlike surveys, focus groups ________. (Read 55 times)

Dannyrod2

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on: May 9, 2022

Question 1

Trends and conditions in the business environment can be determined during what activity?
◦ Crafting a marketing strategy
◦ Evaluating competition
◦ Analyzing the external environment
◦ Reviewing performance
◦ Assessing opportunities and setting objectives

Question 2

Unlike surveys, focus groups ________.
◦ require knowledge of statistical techniques
◦ are not designed to collect statistics that represent a larger group
◦ fail to uncover issues that might require further study
◦ are not used to probe deeper into issues
◦ study people in their daily lives to learn about their needs, wants, and behaviors in real-life settings
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Marked as best answer by Dannyrod2 on May 9, 2022

sadoniam

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Reply #1 on: May 9, 2022
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Dannyrod2

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Reply 2 on: May 9, 2022
Thanks for the timely response, appreciate it

nathang24

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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