Question 1
Because of ________, a brand name can become an organization's most valuable asset.
◦ product identity
◦ brand preference
◦ brand equity
◦ brand insistence
◦ commercialization
Question 2
Brands offered and promoted by a national manufacturer are considered to be ________.
◦ generic brands
◦ store brands
◦ national brands
◦ private brands
◦ wholesale brands