Author Question: ______________ is the degree to which the economic or social outcome promoted in the message is ... (Read 82 times)

cookcarl

  • Hero Member
  • *****
  • Posts: 539
______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.
 
  a. The sleeper effect
  b. Outcome-relevant involvement
  c. Incentive
  d. Socio-economic status

Question 2

A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
 
  a. they have higher outcome-relevant involvement.
  b. they have significantly lower outcome-relevant involvement.
  c. they have slightly lower outcome-relevant involvement.
  d. they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.


katara

  • Sr. Member
  • ****
  • Posts: 305
Answer to Question 1

Answer: B

Answer to Question 2

Answer: A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

For a complete list of videos, visit our video library