______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.
a. The sleeper effect
b. Outcome-relevant involvement
c. Incentive
d. Socio-economic status
Question 2
A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
a. they have higher outcome-relevant involvement.
b. they have significantly lower outcome-relevant involvement.
c. they have slightly lower outcome-relevant involvement.
d. they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.
The degree of cerebral cortex folding in different mammalian species. The brains are not shown to sc
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