How can an advertiser increase the persuasiveness off a message?
a. Use a source that shares similarities to the target audience.
b. Use an attractive source.
c. Use a source that is perceived to have credibility.
d. An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.
Question 2
Changing the likeability, attractiveness, and credibility of the source are all methods that involve:
a. the peripheral route to persuasion
b. the central route to persuasion
c. the sleeper effect
d. deception
In the communication technique of collaborating, the nurse sends the message that the nurse and pati
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Burger King burger with hidden message
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