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Author Question: How can an advertiser increase the persuasiveness off a message? a. Use a source that shares ... (Read 154 times)

go.lag

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on: Jun 22, 2018
How can an advertiser increase the persuasiveness off a message?
 
  a. Use a source that shares similarities to the target audience.
  b. Use an attractive source.
  c. Use a source that is perceived to have credibility.
  d. An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.

Question 2

Changing the likeability, attractiveness, and credibility of the source are all methods that involve:
 
  a. the peripheral route to persuasion
  b. the central route to persuasion
  c. the sleeper effect
  d. deception
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aidanmbrowne

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: A


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go.lag

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Reply #2 on: Jun 22, 2018
Thank you!


aidanmbrowne

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Reply #3 on: Jun 22, 2018
Happy to help


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