How can an advertiser increase the persuasiveness off a message?
a. Use a source that shares similarities to the target audience.
b. Use an attractive source.
c. Use a source that is perceived to have credibility.
d. An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.
Question 2
Changing the likeability, attractiveness, and credibility of the source are all methods that involve:
a. the peripheral route to persuasion
b. the central route to persuasion
c. the sleeper effect
d. deception
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