« previous next »

Author Question: How can an advertiser increase the persuasiveness off a message? a. Use a source that shares ... (Read 153 times)

go.lag

  • Hero Member
  • *****
  • Posts: 667
on: Jun 22, 2018
How can an advertiser increase the persuasiveness off a message?
 
  a. Use a source that shares similarities to the target audience.
  b. Use an attractive source.
  c. Use a source that is perceived to have credibility.
  d. An advertiser could use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility.

Question 2

Changing the likeability, attractiveness, and credibility of the source are all methods that involve:
 
  a. the peripheral route to persuasion
  b. the central route to persuasion
  c. the sleeper effect
  d. deception
THINK Social Psychology ¦ Duff ¦ 1st Edition
Buy Test-Bank


aidanmbrowne

  • Sr. Member
  • ****
  • Posts: 305
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

go.lag

  • Hero Member
  • *****
  • Posts: 667
Reply #2 on: Jun 22, 2018
Thank you!


aidanmbrowne

  • Sr. Member
  • ****
  • Posts: 305
Reply #3 on: Jun 22, 2018
Happy to help


« previous next »
 

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

To increase pressure using body weight, lean on your client. To increase pressure using body weight, lean on your client.
Mean scores for Erikson’s stage V (Identity) for two cohorts. Scores for both cohorts increase ... Mean scores for Erikson’s stage V (Identity) for two cohorts. Scores for both cohorts increase ...
Apply the cold source, and ask for immediate feedback. Conform the cold source to the shape of the ... Apply the cold source, and ask for immediate feedback. Conform the cold source to the shape of the ...
Humburger is a good source of niacin , vitamin B6 and pantothenic acid Humburger is a good source of niacin , vitamin B6 and pantothenic acid
Nuts are also a good source of B group vitamins (including folate), and vitamin E Nuts are also a good source of B group vitamins (including folate), and vitamin E
A reverse-biased silicon diode is connected in series with a 12 V source and a resistor.The ... A reverse-biased silicon diode is connected in series with a 12 V source and a resistor.The ...
Video: Cataract

For a complete list of videos, visit our video library