According to your text, advertisements that appeal to ________ work well for Western cultures, whereas advertisements that appeal to ________ work well for non-Western cultures.
A) short-term success; long-term success
B) personal self-enhancement; group enhancement
C) extroverted personalities; introverted personalities
D) status; wisdom
Question 2
According to cognitive dissonance research, which of the following advertising appeals would be most persuasive in a collectivistic culture?
A) You're worth it.
B) The best relationships are lasting ones.
C) I love what it does for me.
D) This is the image I want to project.
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