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Author Question: According to your text, advertisements that appeal to ________ work well for Western cultures, ... (Read 108 times)

nmorano1

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on: Jun 22, 2018
According to your text, advertisements that appeal to ________ work well for Western cultures, whereas advertisements that appeal to ________ work well for non-Western cultures.
 
  A) short-term success; long-term success
  B) personal self-enhancement; group enhancement
  C) extroverted personalities; introverted personalities
  D) status; wisdom

Question 2

According to cognitive dissonance research, which of the following advertising appeals would be most persuasive in a collectivistic culture?
 
  A) You're worth it.
  B) The best relationships are lasting ones.
  C) I love what it does for me.
  D) This is the image I want to project.


abro1885

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: B


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