When should you try to change someone's attitudes through central processing of the message?
A) when your arguments are weak
B) when your goal is to achieve temporary attitude change
C) when the audience has a low need for cognition
D) when your goal is to achieve attitude change that is resistant to counterattacks
Question 2
The tendency to enjoy and engage in deliberate thought is known as
A) need for cognition.
B) cognitive dissonance.
C) need for structure.
D) achievement orientation.