Advertisers will be most successful in influencing our attitudes and behaviors if they
a. utilize subliminal messages.
b. present logical arguments in support of their products.
c. tailor their strategies to the basis of consumers' attitudes.
d. distract consumers to encourage peripheral processing.
Question 2
According to the authors, advertisers who market such products as deodorants, mouthwashes, and room deodorizers succeed because they
a. convince consumers that their products are relevant to them.
b. use attractive spokespeople.
c. use fear appeals to activate consumers' subjective norms.
d. use logical appeals to target consumers' health concerns.
Comparison of Research Studies Exploring Nurse Caring Behaviors
NURSE CARING BEHAVIORS AS
Critical thinking attitudes and applications
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Successful male musical groups may owe some of their popularity among preteen girls to adrenarche.