This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why do ads for heartburn medications spend so much time talking about how quickly the product works ... (Read 63 times)

go.lag

  • Hero Member
  • *****
  • Posts: 667
on: Jun 22, 2018
Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?
 
  a. Such medications are highly relevant to people who suffer from indigestion.
  b. The public is well informed about the causes of and treatments for heartburn.
  c. Emotional appeals are not likely to work when people are already suffering.
  d. Few celebrities would agree to appear in heartburn commercials.

Question 2

Research that employs split cable market tests involves
 
  a. surveys mailed to consumers to assess their purchasing patterns.
  b. inspections of sales records to see which products are purchased most.
  c. splitting a market into categories of purchaser and non-purchaser.
  d. exposing some consumers to advertisements and others to nothing.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juicepod

  • Sr. Member
  • ****
  • Posts: 310
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: D


go.lag

  • Member
  • Posts: 667
Reply 2 on: Jun 22, 2018
YES! Correct, THANKS for helping me on my review

xoxo123

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Tracking time of marker entry generates a chromosome map Tracking time of marker entry generates a chromosome map
Having a time zone map located near the telephone will assist you when making long distance calls ou Having a time zone map located near the telephone will assist you when making long distance calls ou
Long Term Control Medications Long Term Control Medications
Change in Bone Mass over Time In your early years, more bone mass is added than lost in your body Change in Bone Mass over Time In your early years, more bone mass is added than lost in your body
The frequency of aneuploidy changes dramatically over developmental time. Between 6 to 8 weeks and 2 The frequency of aneuploidy changes dramatically over developmental time. Between 6 to 8 weeks and 2
A patient is talking to the nurse about her husband’s abuse and attempt to strangle her. She ... A patient is talking to the nurse about her husband’s abuse and attempt to strangle her. She ...
Video: Regulation of GFR: autoregulation via myogenic mechanism Myogenic mechanism

For a complete list of videos, visit our video library