This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why do ads for heartburn medications spend so much time talking about how quickly the product works ... (Read 80 times)

go.lag

  • Hero Member
  • *****
  • Posts: 667
on: Jun 22, 2018
Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?
 
  a. Such medications are highly relevant to people who suffer from indigestion.
  b. The public is well informed about the causes of and treatments for heartburn.
  c. Emotional appeals are not likely to work when people are already suffering.
  d. Few celebrities would agree to appear in heartburn commercials.

Question 2

Research that employs split cable market tests involves
 
  a. surveys mailed to consumers to assess their purchasing patterns.
  b. inspections of sales records to see which products are purchased most.
  c. splitting a market into categories of purchaser and non-purchaser.
  d. exposing some consumers to advertisements and others to nothing.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

juicepod

  • Sr. Member
  • ****
  • Posts: 310
Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: A

Answer to Question 2

Answer: D


go.lag

  • Member
  • Posts: 667
Reply 2 on: Jun 22, 2018
Excellent

bbburns21

  • Member
  • Posts: 336
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Always take the time to install spark plug wires back into the original holding brackets (wiring ... Always take the time to install spark plug wires back into the original holding brackets (wiring ...
Long Term Control Medications Long Term Control Medications
Crime Control in America: What Works?, 4th Edition Crime Control in America: What Works?, 4th Edition
Over time, cells acquire mutations. Two independently acquired mutations in the same cell may be suf Over time, cells acquire mutations. Two independently acquired mutations in the same cell may be suf
The time at which the mailman delivers the mail to Ace Bike Shop follows a normal distribution ... The time at which the mailman delivers the mail to Ace Bike Shop follows a normal distribution ...
Insomnia severity vs. time Insomnia severity vs. time
Video: Secondary Active Transport

For a complete list of videos, visit our video library