Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
b. One-sided messages are more effective with social identity products.
c. Cognitive appeals work best with most consumer products.
d. Emotional appeals work well with social identity products.
Question 2
Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
a. the gas mileage of a car
b. the image portrayed in a perfume ad
c. the humor contained in a greeting card
d. the flattering appearance of a pair of jeans
A rocky shore at low tide, showing the great abundance that can be attained by populations of intert
A 3-tonne (3.0-long-ton; 3.3-short-ton) great white shark off Isla Guadalupe
Middle adulthood can bring large-scale changes in lifestyle and interests, as illustrated by this ph
Alexander the Great, head from a Pergamene copy.
Fish-shaped Perfume Bottle
Societal pressure to be thin can cause people to feel fat