Feel great. Smell great, goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?
a. These ads convincingly demonstrate the good performance of the perfume at covering odor.
b. One-sided messages are more effective with social identity products.
c. Cognitive appeals work best with most consumer products.
d. Emotional appeals work well with social identity products.
Question 2
Which of the following represents the utilitarian aspect of an attitude object, such as a consumer product?
a. the gas mileage of a car
b. the image portrayed in a perfume ad
c. the humor contained in a greeting card
d. the flattering appearance of a pair of jeans
(a) Zombies are a common theme in movies. However, (b) the number of zombie movies released each yea
Lion on a decorative panel from Darius I the Great's palace during Persian Empire (550ââ‚
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
An 1872 Grant campaign poster of “Our Three Great Presidents” at best got it two-thirds right.
Apply compression and light effleurage techniques to the foot and ankle to warm the area.
Warm Front