Author Question: Why would anyone want to use fear in a commercial? a. Advertisers find it increases sales by ... (Read 103 times)

Kikoku · **on:** Jun 22, 2018

Why would anyone want to use fear in a commercial?

a. Advertisers find it increases sales by appealing to cognitively based attitudes.
b. Advertisers want to grab the attention of the target audience.
c. Advertisers do not use fear unless mandated by the government.
d. Scaring people into healthy behaviors is highly effective.

Question 2

According to your textbook, one reason why many ads try to play on our emotions is that

a. techniques that play to our emotions also tend to grab our attention.
b. everyone has a schema for emotions, but not everyone has a schema for the products advertised.
c. emotions are always more memorable than other kinds of information.
d. emotions help us fill in the blanks about the product in the short time interval of the ad.