Author Question: The technique utilized by researchers who are interested in finding out the role the media play in ... (Read 152 times)

mspears3 · **on:** Jun 18, 2018

The technique utilized by researchers who are interested in finding out the role the media play in gender socialization is called

(a) the Nielsen ratings.
(b) switch and bait.
(c) content analysis.
(d) media deception.

Question 2

Discuss the ethical concerns surrounding observational research. How often is the observation method used? Should this method be used more or less often? Why?

What will be an ideal response?

mmj22343 · **Reply #1 on:** Jun 18, 2018

Answer to Question 1

(c)

Answer to Question 2

The student should discuss ethical concerns as listed in the text, citing that the observation method is not often used, accounting for fewer than 5 of research articles, according to one study. The student should also give his/her opinion concerning how often the observation method should be used and why he/she feels this is so.