This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Techniques to elicit audience desire and overcome reader resistance in a marketing message include ... (Read 118 times)

NClaborn

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
 A) testimonials.
 B) money-back guarantees.
 C) application forms.
 D) free samples or trials.

Question 2

Which of the following is the most effective emotional appeal?
 A) For a limited time you will receive our employee discount on any new General Motors vehicle.
 B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
 C) Purchase a Jeep today, and you will receive a 1,500 college savings bond for tomorrow.
 D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Ashley I

  • Sr. Member
  • ****
  • Posts: 344
Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

B


NClaborn

  • Member
  • Posts: 560
Reply 2 on: Jun 23, 2018
YES! Correct, THANKS for helping me on my review

zacnyjessica

  • Member
  • Posts: 345
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Map of the Moon by Johannes Hevelius from his Selenographia (1647), the first map to include the lib Map of the Moon by Johannes Hevelius from his Selenographia (1647), the first map to include the lib
The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ... The tools necessary to adjust the valves on an engine with adjustable rocker arms include basic hand ...
Apply compression and light effleurage techniques to the foot and ankle to warm the area. Apply compression and light effleurage techniques to the foot and ankle to warm the area.
Ampicillin resistance gene Vs Tetracycline resistance gene Ampicillin resistance gene Vs Tetracycline resistance gene
An aluminum wire has a length of 27.0 m and a resistance of 2.90 n at 20.00C. As An aluminum wire has a length of 27.0 m and a resistance of 2.90 n at 20.00C. As
Multimode Microplate Reader Multimode Microplate Reader
Video: Exercise and cardiac output & Definition of stroke volume

For a complete list of videos, visit our video library