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Author Question: Techniques to elicit audience desire and overcome reader resistance in a marketing message include ... (Read 167 times)

NClaborn

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on: Jun 23, 2018
Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
 A) testimonials.
 B) money-back guarantees.
 C) application forms.
 D) free samples or trials.

Question 2

Which of the following is the most effective emotional appeal?
 A) For a limited time you will receive our employee discount on any new General Motors vehicle.
 B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
 C) Purchase a Jeep today, and you will receive a 1,500 college savings bond for tomorrow.
 D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.


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Ashley I

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Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

B


NClaborn

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Reply 2 on: Jun 23, 2018
:D TYSM

Viet Thy

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Reply 3 on: Yesterday
Excellent

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